Samsung 49″ The Serif 4K UHD Smart TV QA49LS01T


  • 360 All Round Design
  • Detachable Floor Stand
  • NFC on TV
    • 360 All Round Design
    • Detachable Floor stand
    • NFC on TV
    • Color Volume 100%


    Unconditionally Beautiful

    Designed for every place, at every moment, from every angle

    Unconditionally Beautiful

    World’s No.1 TV brand 14 years running

    * Samsung is ranked No.1 TV brand for 14 years.
    ** Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

    World’s No.1 TV brand 14 years running

    “Beautifully Designed + World Class Technology… If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function…” 55′ Class The Serif QLED Smart 4K UHD TV – White (2019), USA,

    * The images are for illustrative purposes only and are intended to provide better understanding.


    Your home, unlimited possibility

    360 All Round Design

    Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

    Unlike conventional TVs, it doesn’t belong next to the wall

    Detachable Floor Stand

    Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

    Unlike conventional TVs, it doesn†t belong next to the wall

    New ways to enjoy content

    NFC on TV

    When you need some music, just connect and enjoy your view.

    New ways to enjoy contentNew ways to enjoy content

    * Compatible devices only.

    See the world in QLED Technology

    Color Volume 100% & HDR 10+

    Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

    * QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
    ** QLED : Samsung QLED is Quantum dot based TV.
    *** 100% color volume measured to DCI-P3 standard, certified by VDE.
    **** Compatibility with all HDR content is not guaranteed.
    ***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

    See the world in QLED Technology

    Fits perfectly wherever you put it

    Fits perfectly wherever you put it

    An eye-catcher for sure

    ‘I’ Shaped Design

    The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

    An eye-catcher for sureAn eye-catcher for sure


    Here’s how to install it

    No tools? No problem

    It’s all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you’re good to go.

    No tools? No problem

    Plus, some tips to hide the cables

    Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

    Plus, some tips to hide the cablesPlus, some tips to hide the cables

    It has a pop of color

    Various Color Options

    Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

    It has a pop of color

    * The product color may vary by region.

    It has various options for your home vibe

    * Ambient Mode service may vary by region.
    ** Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.

    Exclusive patterns

    Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us- a beautiful leaf and a textured fabric and with various colors options to match your mood.

    Exclusive patternsExclusive patterns

    The Serif: Go Behind The Bouroullec’s Design

    The Serif: Go Behind The Bouroullec's DesignThe Serif: Go Behind The Bouroullec's Design

    Enjoy every momentwith The Serif

    Ambient Mode +

    Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one- The Serif gives you a range of choices and settings that transform your TV how you like.

    Enjoy every momentwith The Serif

    Set the mood with your voice

    Set the mood with your voice

    Fit the mood toyour schedule

    Fit the mood to your schedule

    Expand your life with seamless connections

    Expand your life with seamless connections

    * Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
    ** A Samsung Account is required to set up the TV.
    *** Actual user experience may vary.
    **** Some features and functions provided by connected devices may not be supported or limited to use.
    ***** Turn-on TV feature support may vary by model.

    Mirrors all your experiences

    All your devices, connected in seconds and in simpler way.

    * Compatible devices only.

     Mirrors all your experiences
    AirPlay 2

    AirPlay 2

    With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.

    * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
    ** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
    *** AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.


    Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.

    * Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.
    ** Each device must be connected to Wi-Fi or other wireless network.
    *** Must download and install the SmartThings app.
    **** For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

    All it takes is a tap

    Tap View

    Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

    * Compatible devices only.
    ** When using NFC on TV, Bluetooth on your mobile will automatically activate.
    *** This service only works when mobile is on.

    All it takes is a tap

    The multi-tasking helps too

    Multi View

    Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.

    The multi-tasking helps too

    * Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
    ** Actual user experience may vary.
    *** Compatible devices only.

    How to use NFC on TV

    • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

    It has the power of QLEDAnd an innovation in audio

    It has the power of QLED And an innovation in audio

    It makes sure you hear what matters

    Active Voice Amplifier (AVA)

    Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.

    It makes sure you hear what matters

    Your new home office

    Remote Access

    Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

    Your new home office

    * Feature availability may vary by model and region.
    ** TV and computer must be connected to a network.
    *** Screen sharing(mirroring) is only supported for Windows 10.
    **** Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.
    ***** Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.
    ****** PC accessories such as mouse and keyboard are sold separately.
    ******* This service requires setting to allow remote connections within a PC.

    * Actual product may differ from image shown. Please see our product gallery.



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Technical Specifications


  • QLED


  • LS


  • Screen Size49
  • Resolution3840 x 2160


  • Picture EngineQuantum Processor 4K
  • Adaptive PictureYes
  • Motion Rate200
  • PQI (Picture Quality Index)3200
  • HDR (High Dynamic Range)Quantum HDR
  • HDR 10+Yes
  • AI UpscaleYes
  • HLG (Hybrid Log Gamma)Yes
  • ContrastMega Contrast
  • Color100 % Color Volume with Quantum Dot
  • Micro DimmingSupreme UHD Dimming
  • Brightness/Color DetectionBrightness Detection
  • Contrast EnhancerYes
  • Auto Motion PlusYes
  • Film ModeYes


  • Dolby Digital PlusYes
  • Active Voice AmplifierYes
  • Adaptive SoundAdaptive Sound+
  • Dialog EnhancementYes
  • Sound Output (RMS)40 W
  • Speaker Type4 CH
  • Multiroom LinkYes
  • Blutooth AudioYes

Smart Service

  • Samsung SMART TVSmart
  • Operating SystemTizen™
  • BixbyUS English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
  • Web BrowserYes
  • SmartThings App SupportYes
  • SmartThingsYes
  • GalleryYes

Smart Feature

  • TV to Mobile – MirroringYes
  • Mobile to TV – Mirroring, DLNAYes
  • NFC on TVYes (Sound Mirroring)
  • Tap ViewYes
  • Multi-ViewYes
  • Remote AccessYes
  • 360 Video PlayerYes
  • Bluetooth Low EnergyYes
  • WiFi DirectYes
  • TV Sound to MobileYes
  • Sound MirroringYes
  • AmbienceAmbient Mode+


  • Digital BroadcastingDVB-T2 (*Africa: DVB-T2C)
  • Analog TunerYes


  • HDMI4
  • USB2
  • Composite In (AV)1
  • Digital Audio Out (Optical)1
  • RF In (Terrestrial / Cable input)1/1 (Common Use for Terrestrial)/0
  • HDMI A / Return Ch. SupportYes
  • eARCYes
  • HDMI Quick SwitchYes
  • Wireless LAN Built-inYes (WiFi5)
  • BluetoothYes (BT4.2)
  • Anynet+ (HDMI-CEC)Yes


  • DesignSerif Design
  • Bezel TypeVNB
  • Slim TypeNormal
  • Front ColorCloud White
  • Stand TypeFloor
  • Stand ColorBlack

Additional Feature

  • Digital Clean ViewYes
  • Auto Channel SearchYes
  • Caption (Subtitle)Yes
  • Connect Share™ (HDD)Yes
  • ConnectShare™ (USB 2.0)Yes
  • EPGYes
  • Extended PVRYes
  • Game ModeYes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4))
  • FreesyncFreeSync Premium
  • IP ControlYes
  • OSD LanguageLocal Languages
  • BT HID Built-inYes
  • USB HID SupportYes
  • Teletext (TTX)Yes
  • Time ShiftYes
  • IPv6 SupportYes


  • Accessibillity – Voice GuideUK English, French, Portuguese
  • Accessibility – Learn TV Remote / Learn Menu ScreenUK English, French, Portuguese
  • Accessibility – OthersEnlgarge / High Contrast / Multi-output Audio / SeeColors / Negative Colors / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area

Power & Eco Solution

  • Eco SensorYes
  • Power SupplyAC 100-240 V 50/60 Hz
  • Power Consumption (Max)165 W
  • Auto Power OffYes